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One of the biggest problems with the internet is that you can’t literally eat it.
At least, that’s what the marketing executives at Hershey’s Brazil operations seem to think. The confectioner recently sought to correct the oversight with a campaign that filled a website with chocolate objects instead of real ones, and raffled them off to fans.
There were sunglasses, mustaches, smiley face emoji, French fries and even a YouTube “play” button, all made from solid chocolate, and promoted on the landing page.
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