Here's the re-gift they'll always remember

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s just a few days until Christmas and you’re stuck at your desk with a half-finished shopping list in your pocket. Then, a package arrives from a client or customer or, in our business, an ad agency or source, and you can’t help but see it as a perfect gift for Grandma or Uncle Bud. So, you indulge in the time-honored tradition of putting it in a different package and regifting it. (Although the practice has been around for decades it was Seinfeld that gave

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in