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It’s just a few days until Christmas and you’re stuck at your desk with a half-finished shopping list in your pocket. Then, a package arrives from a client or customer or, in our business, an ad agency or source, and you can’t help but see it as a perfect gift for Grandma or Uncle Bud. So, you indulge in the time-honored tradition of putting it in a different package and regifting it. (Although the practice has been around for decades it was Seinfeld that gave
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