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Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will run right before the halftime show begins. It shows New York City springing to life with music, with its landmarks serving as instruments. NYC is such a rich, inspiring place for this kind of approach. Nothing revolutionary, but a nice little opening number for Bruno Mars.
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