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If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably isn't as wild as you were hoping.
The spot, posted below, is perfectly serviceable, if rather generic. As in most alcohol ads, there's the bar scene, the close-up of the perfect pour and the implication that you'll have a better night if you drink this drink.
It is nicely shot, though, for what it is.
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