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A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart.
The video below is set to Sremmurd's "Black Beatles." In keeping with Mannequin Challenge tradition, the camera pans smoothly through a laboratory, where everyone seems frozen in place—with vials of blood exchanging hands, smoke rising out of beakers and objects appearing stuck in mid-fall.
Check out the full video before reading further.
Yes, after the ALS Ice Bucket Challenge's explosive success, it's only natural that an ALS organization want to get in on this latest social media craze.
Popularized with help from Rae Sremmurd, it's seen participation from Hillary Clinton and Bon Jovi, to those ladies formerly known as Destiny's Child. But
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