If you're anything like me, you might get a little freaked out by the Internet.
Whatever you put out there exists, in some capacity, forever! But that neurotic voice in your head is probably drowned out when you capture the perfect photo of your dog giving you the side-eye (it happens), or you need to chat about the BIG THING that happened on whichever show has a BIG THING that week, and somehow you've become pretty active on various social media platforms.
No big deal, right? Wrong, according to AKQA's latest digital campaign for Ubisoft's game Watch Dogs.
AKQA created a site, Digital Shadow, that allows you to log in with your Facebook profile and see what your digital imprint says about you. (For the record, mine says, "You display a bleak outlook that can be manipulated for future gain." OK, then.) It also estimates your net worth and where you might be spotted and guesses what your passwords could be.
"We know everything about you." Spooky.