The 30-Second Spot That Ended a 16-Year Manhunt

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Infamous Boston mobster Whitey Bulger was arrested in California on Wednesday after a 16-year manhunt—just days after the FBI began airing a new PSA about the case aimed at daytime viewers who might recognize Bulger's girlfriend, Catherine Greig. A tipster reportedly saw the spot, recognized Greig, and alerted the police. The 30-second PSA had begun airing in 14 U.S. cities, on shows like Ellen, The View, and Live With Regis & Kelly, urging people to be on the lookout for Greig, who was devoted to her appearance and was assumed to be visiting beauty salons regularly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in