What do you get for the designer who has everything? How about nothing?
Helvetica The Perfume is literally just water, or "modernism distilled." Created as a gag gift by creative collective Guts and Glory, each bottle costs $62 plus shipping. If you're interested, you might want to hurry, because all shipments go out by Dec. 5.
As you might expect, most of the copywriting around the pseudo-perfume is pretty entertaining, capturing the best of black-turtle-neck designer speak with an implied wink.
"This typeface was to have no intrinsic meaning, allowing the content to convey the message. … It is in this spirit that we have created the ultimate Modernist perfume–a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity."
The Twitter feed is pretty good, too. We've dropped in a few of our favorite posts below.
You have just been served a small cup of clear broth made from a trout and a carrot boiled together in glacial run-off.— Helvetica Perfume (@HelveticaParfum) November 21, 2013
What is the taste of light, the color of time, the tone of forever? What is the sound of the far reaches of space?— Helvetica Perfume (@HelveticaParfum) November 21, 2013