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What do you get for the designer who has everything? How about nothing?
Helvetica The Perfume is literally just water, or "modernism distilled." Created as a gag gift by creative collective Guts and Glory, each bottle costs $62 plus shipping. If you're interested, you might want to hurry, because all shipments go out by Dec. 5.
As you might expect, most of the copywriting around the pseudo-perfume is pretty entertaining, capturing the best of black-turtle-neck designer speak with an implied wink.
"This typeface was to have no intrinsic meaning, allowing the content to convey the message.
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