Help or snub the poor with Campbell Mithun

Campbell Mithun has launched anti-poverty banners for the Greater Twin Cities United Way that feature impoverished people and buttons that read "Accept" and "Ignore." You're encouraged to choose one or the other. The word "Help" might make more sense than "Accept," but I suppose acceptance is the first step in combating the problem. It's the "Ignore" option, though, that makes the ads hard to ignore and proves irresistible to immature and jaded users like me.