Heinz Is Very Sorry for Ketchup Bottle's QR Code That Led to a Porn Site

The perils of letting a domain lapse

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. That ended last year, and when Heinz let the website expire, porn company Fundorado stepped in and bought it.

Yes, they already made an EZ Squirt joke. No, I'm not going to repeat it.

Korell, who just wanted to design a label without getting swept up in a pornado, was understandably ruffled.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in