Heineken Celebrates Corny Dad Jokes for Father's Day

If you are male, the moment you have a child you are required to drastically alter your sense of humor in ways both profound and irreversible. Where before you were witty and sharp, you must now become broad and pun-heavy. This is mostly so you can embarrass your offspring, although, counterintuitively, it is also guaranteed to make them love you more. (The whole thing is probably evolutionary in some complex way.) This Sunday, for Father's Day, Heineken will celebrate this oddity of the human condition with a #dadjokes campaign from Wieden + Kennedy in New York.