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From Duque rum to the Veidt Enterprises commercials to Harvey Dent’s political campaign, advertising for fake products often makes fictional worlds more real. Enter the Tru Blood campaign for HBO’s upcoming show, True Blood. If it wasn’t blindingly obvious, True Blood is a show about vampires, filling the gaping void that Buffy left in its wake. The fake product, Tru Blood, is billed as a “synthetic blood nourishment beverage” genetically engineered for bloodsuckers who want to wean themselves off humans.
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