This commercial from agency ISM in Boston reminds me of … something else. I wonder what it could be. I'm just so foggy today, head muddled, not thinking straight. Guess I'd be lot sharper if I'd gotten a great night's sleep and fresh breakfast at a Holiday Inn Express. Which brings us to the clip in question. It's for Best Western, but I kept expecting the exec being grilled to blurt out the Holiday Inn Express punch line. This ad plays out like an execution from that better-known (and all-around better) campaign, which probably says a lot about just how effective those ads have been through the years. The spot reminded Adrants' Steve Hall of something else, too: GoDaddy's naughty congressional-inquiry Super Bowl spot. Of course, lots of things remind Steve of the GoDaddy girls.
—Posted by David Gianatasio