Here's yet another new "Laptop Hunters" ad by Crispin Porter + Bogusky for Microsoft. It shows soon-to-be law student Lauren (a different Lauren than the one in the first ad) and her mom Sue, who want something fast and portable, with a good battery, for less than $1,700. Given that they're looking for the most basic possible elements of a laptop computer, finding one shouldn't have been hard. But again, they were turned off by the Mac's steep price. After somehow passing up on a pink computer, Lauren ends up with a Dell, which is quite portable, as she'll find out when the hard drive and memory cards give out and she needs to send it back for repairs.
—Posted by David Kiefaber