Has Hollywood now fully jumped the shark?

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Periodically, Hollywood will serve up an indescribably dumb movie. So, what do you do when you're forced to market a product that's beyond insipid? Well, you can go at it tongue in cheek, like they did with Snakes on a Plane. Or you can play straight man and try to present it in the best light possible. Here, I offer the trailer for Mega Shark vs. Giant Octopus as evidence that the latter approach just doesn't work.

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