Harley-Davidson's journey through the past

If you already have a chain of restaurants and a coffee-table book devoted to your advertisements, chances are you can get away with a museum as well. Harley-Davidson’s $75 million tourism/branding site opened in Milwaukee on Saturday, attracting thousands of visitors, none of whom wanted an iPhone anyway. Pentagram Architects, which designed the facility, has a nice write-up here explaining how it approached and executed the project. The museum has a main building housing a permanent exhibition about the company’s history; an annex for temporary exhibitions; a giant retail store; and, of course, parking spaces for 1,000 motorcycles.