Well, this is embarrassing and horrible. The Bharatiya Janata Party (BJP), one of the two major political parties in India, has pulled a newspaper ad trumpeting the party's efforts to help farmers after it was revealed that the farmer in the ad killed himself 18 months ago under the weight of his debts. The man's family members alerted the government to the mistake, and have had to deal with people asking if the man is still alive. Particularly awful is the caption under the man's picture, which reads: "My life has improved since the day the BJP government came." Terrible. Check out a local video report after the jump.