Hamsters earn some scratch in lottery spots

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Again with the hamsters! They were gigantic in ads for the Kia Soul, psychotic in that Swedish electronics campaign, and formed a jazz band for Drench water. Now, thanks to the Minnesota State Lottery and director Rocky Morton of MJZ, the furry freaks might just strike it rich! The seven spots posted below "use hamsters in their little cages to serve up a fresh look at everyday life and how Scratch Games let players break out and live a little," says ad agency Colle+McVoy.

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