Had enough ‘Dark Knight’ marketing yet?

Dk
The latest Dark Knight advertising has made its way online, including an updated Gotham Times and some Joker journalism to match. Harvey Dent is also still touring the U.S. in his Dentmobile and leaving voicemail for his constituents. (It’s sad when the fake political viral advertising is better than the real political viral advertising. Some straight talk for the McCain campaign: Your rims actually suck.) Are the online newspapers, secret reveals and touring Dentmobiles working? According to Wired, tickets for many midnight screenings on July 17 are already sold out, and some theaters are adding 3 a.m. showings to meet demand. Of course, the rush might have something to do with this being Heath Ledger’s last screen performance. Either way, take that, Iron Man!

—Posted by Rebecca Cullers