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McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence.
Titled "Keep America Safe," the ad highlights toddler gun violence by advocating that we start jailing kids so they don't accidentally shoot us in our own homes—citing the results of a study by the Associated Press and USA Today that bears all sorts of grim tidings about children's access to guns and the consequences thereof.
Just like when you read A Modest Proposal in high school, it's a guarantee that some viewers will think the ad is for real.
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