Guinness Ad Found, Shows Domino Toppling

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Much was made of Guinness’s idea to have people hunt for its new commercial, which was supposedly hidden somewhere online. Those who had better things to do will be happy today to simply watch the ad, by AMV BBDO, on the Guardian’s Web site. (It’s also on YouTube.) Shot in Argentina by Nicolai Fugslig (who also directed Sony Bravia’s “Balls” commercial), it shows a dusty little town whose residents seem to have placed all of their collective trash (old cars, flaming hay bales, etc.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in