Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers?
Lowes Foods, with around 100 locations in the Carolinas and Virginia, recently gave Winston-Salem, N.C., agency The Variable the task of creating a brand image that breaks most of the usual grocery conventions.
"It's not every day that a client asks you to help them rethink an entire category, much less their entire business," said David Mullen, director of account management for The Variable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in