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At the end of the day, who are we to judge whether a marketer should announce an endorsement deal with an unindicted, uncharged and possibly uninvolved co-conspirator to a sports betting ring? It’s not like Wayne Gretzky was caught doing drugs in a London recording studio with Pete Doherty. Nonetheless, we find the timing a tad off for Roots Canada to be announcing a huge deal with the former NHL star (nicknamed "Betzky" in this New York Post headline from last week).
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