Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I’m not used to thinking of the people at Greenpeace as having a sense of humor, but maybe I was wrong. In order to make the point that Apple, despite its hipster cachet, is not a good environmental citizen, it has reworked Steve Jobs’ keynote speech at MacWorld as if it were to announce a new, environmentally-friendly iPod. It’s part of the organization’s “Green My Apple” campaign.
—Posted by Catharine P. Taylor
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in