Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kevin Rudd, the prime minister of Australia, is warned in this entertaining Greenpeace spot (created by Republic of Everyone) not to do a "dirty deal" at the United Nations Climate Change Conference in Copenhagen, or his very name will become a dirty word. "Rudd" is a guttural-sounding four-letter word that works well as an expletive, particularly when uttered by the woman miserably reading the pregnancy test ("Oh, Rudd") and the unseen hotel patron happily frolicking in bed ("Rudd me hard!").
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in