"Who needs a fucking idea these days when you've got an awesome piece of tech?"
Those are the wise words of Steve Back from Ogilvy Australia in the case study below, presenting what is surely the greatest ad idea ever for a tech-fueled campaign. Every major player in the Australian creative community is totally blown away by this idea. And why not? It's a game changer.
For more innovative thinking—and less utter circle jerking—check out the Creative Fuel conference in Sydney on July 28.