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So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films of the year.
It's a fairly epic video, done in stop-motion animation, that includes a sneak peek at a whole toy box of products from Lego, Funko, Hasbro and others. (Bobbleheads, construction toys and other swag had been under wraps until now—it all goes on sale this fall).
The two-minute video stars Rogue One's lead character, Jyn Erso, who will be played by Felicity Jones, a possible nod to all the fans upset that female hero Rey was largely absent from toy sets and their advertising for Star Wars: The Force Awakens.
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