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Eminem’s new promo for the Grammy Awards, by TBWA\Chiat\Day, makes a strong case for music being the best and most effective form of catharsis. I’m a pretty cynical guy, and I found myself nodding at the line about music “turning demons into demos … battling through the haze, the rage and the doubt” to empower those who feel powerless. It’s a strange sentiment to use for a gala event in which celebrities compliment each other on behalf of an industry that ignores everyone but Lady Gaga and Justin Bieber.
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