Grabbing a Red Stripe Causes Store’s Other Products to Break Into Music

Bodega comes alive in KesselsKramer stunt

Here's a pretty awesome stunt from London by Red Stripe. Ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) rigged up scores of products in a corner deli to suddenly start dancing and making music whenever an unsuspecting customer grabbed a Red Stripe from the cooler. It's really the perfect expression of the Red Stripe brand—fun, musical, handmade, a bit rough around the edges. Half the time it's obvious the people in these kinds of videos are actors—but not in this one. The behind-the-scenes video (posted after the jump) is interesting, too, and shows how much fun they all had making this store come to life.