Got Sexism?

Today's deep, patient sigh goes out to the California Milk Processor Board and Goodby, Silverstein & Partners for their new "Got milk?" campaign positioning milk as a cure-all for the grab bag of unpleasantness known as PMS. They tried this once before, in 2005. The new campaign is called "Everything I Do Is Wrong," and with headlines like "We can BOTH blame myself" and "I apologize for letting you misinterpret what I was saying," it presents women as more uncontrollably irrational than ever before! The print ads send you to a Flash-heavy microsite (how quaint!) that tracks the global PMS level and helps men create apology videos with big-eyed flying kittens.