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In case that 8th-grade lesson in photosynthesis didn’t stick, premium juice brand Suja kindly gives a modern refresher on the process, calling it “magical witchcraft” in videos that are colorful, visceral, Instagrammable and infinitely more entertaining than a middle-school textbook.
In its first digital shorts and integrated marketing campaign, Suja has a simple mandate for consumers: “Drink plants—take their power!” Plants are fueled by the sun, basically making them “solar batteries you can eat and drink,” says the enthusiastic voiceover.
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