This GoPro User Created an Oddly Intimate Video From the Bits That Usually Get Edited Out

Capturing those awkward beginnings and ends

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you've ever recorded yourself, you know that there are few things more awkward and vulnerable than those first and last moments.

Even if you're comfortable on camera, there's a singular strangeness in starting or ending a clip where you're either in frame or scanning around to find the best angle. As a result, most of us understandably edit those parts out of the finished product.

But not Tyce Hoskins.

The young art director and filmmaker realized there's an intimacy and honesty in these beginnings and endings, so he edited together his own such moments into a 2-minute video, which he calls GoPro & I:

GoPro&I

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in