GoPro Adds Falconry and Lion Cuddling to Its Epic Repertoire

Camera's highlight reels continue to dazzle

GoPro's new promotional video for its HERO3+ Black Edition camera is a lovely pastiche of epic things white people dream of doing: whale diving, falconry, desert rock climbing, impressing native peoples with technology, and lion cuddling, just to name a few. Aside from the climbing sequences triggering my vertigo, it's a real treat to watch, and while not as emotional as that firefighter with a kitten, definitely shows off the clarity and wide-angle capabilities of this camera. How you'd film yourself doing any of that stuff without breaking something or dying is another issue entirely, though.