'Gooks of Hazzard' Shirt Blasted for Racial Slur

Skateboard brand's design 'unacceptable,' Asian rights group says

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you like retro TV and racist slurs, have we got the T-shirt for you. Baker Skateboards is taking some heat this week for its shirt called “The Gooks of Hazzard,” which refers to two Asian men as “good orr boys” driving a car called the General Li. The shirt probably doesn’t bother the two guys it depicts, whom we assume are pro skaters Don “The Nuge” Nguyen and Daniel “Shimeez” Shimizu. But it’s not sitting well with the Asian American Justice Center, which tells TMZ it’s “unacceptable for Baker Skateboards to create a depiction of Asian Americans which uses racial slurs and perpetuates racist stereotypes.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in