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It's telling and rather ironic that Google's first TV commercials support its 9-month-old Chrome, last spotted battling Opera for market share at the ass end of the Web-browser wars. For all that's been said about the Big G's "natural monopoly" in search, companies must adapt, grow and diversify to thrive. No monopoly lasts forever. Just ask AT&T. Eventually, Yahoo!, MSN or—more likely—some service being dreamed up now in a dorm room somewhere will supplant Google at the top of the search heap.
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