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Foster Farms' Say No to Plumping Web site, designed by Goodby, Silverstein & Partners, sounds like some kind of gross anti-porn thing, but thankfully it isn't. It is pretty gross, though. "Plumping" refers to injecting chickens with seawater to increase their weight, which also increases the sodium content. And as the site's talkative chickens point out, high-sodium diets contribute to heart problems, and plumping adds to the price of store-bought chicken. Foster Farms, needless to say, opposes this.
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