Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this new Tiger Woods spot from Wieden + Kennedy. Narrated by Tiger’s late father, Earl Woods, the ad breaks pretty much zero new ground, but its message about mental toughness, though shopworn, rings fairly true after the events of Sunday and Monday. Mediate, meanwhile, doesn’t have his own Nike ads because he’s sponsored by Callaway, which is enjoying the exposure from Monday’s playoff after a year that’s been rough on its stock price. Via Advertolog.
—Posted by Tim Nudd