Parents who have enough money to buy a Bugaboo, the luxury Dutch baby stroller favored by the Sarah Jessica Parkers and Gwyneth Paltrows of the world, can feel good that a chunk of that change is at least going to a good cause. Bugaboo is now part of the Product (RED) initiative, benefiting AIDS programs in Africa. (The company contributes 1 percent of revenue across its full line of products.) This new animated spot from 72andSunny celebrates the company's philanthropy under the tagline, "Go and good things happen." The message is maybe a little muddled, but the animation and music ("Made Up Love Song Number 43" by the Guillemots) aren't bad. Your toddler will probably like it, anyway.
—Posted by Tim Nudd