GoldieBlox's Foot-Tapping New Ad Is a Shout-out to the Many Female Icons of the Past Year

Role models abound in #BeLikeHer campaign

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It’s become a tradition for engineering toy brand GoldieBlox to release an ad that celebrates women who’ve made a mark over the course of the year.

Now, 2017 is far from over, but the brand’s new “Fast Forward Girls” ad is a bright and galvanizing shout-out to those who’ve made waves in just the past six months.

“Girls can’t run the world until someone shows them how,” it begins. “They need a role model who inspires them to #BeLikeHer.”

The ad is a rolling series of magical moments in sports, politics and pop culture, featuring girls—including YouTube celebs JillianTubeHD and Heaven King—dressed like the fresh array of icons this year has offered them.

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