“He picks up a bus and he throws it back down/As he wades through the buildings toward the center of town/Oh no, there goes Tokyo!/Go, go Godzilla, yeah!” When I was 10, I thought that song was cool. OK, I still do. I would stomp around the living room, pretending to be Godzilla. OK, I still do. What I’m getting at is Reactrix Systems has developed a shopping-mall “Crush the Rainbow” video game for Skittles that, according to the press release, “actually brings the consumer into the game by encouraging teens and young adults to act as if they are Godzilla facing a crowded street corner and responsible for crushing different aspects of the scene.” Damn, I was going to act that way at the office holiday party; now I’ll just have to dress like an elf, like I do every other day of the year. Godzilla and Skittles? It’s almost as obvious a combination as Godzilla and Yellow Tail wine.
—Posted by David Gianatasio