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When soup starts getting funky, pour it down the drain. We find an exception to that rule in these two 1992 Japanese spots starring James Brown. This double slice of sublime soulful salesmanship was just crowned "the greatest commercial ever" by The Feed at CBS News. That honor was bestowed ironically, of course, but there's no denying Brown's awesome appeal in terms of self-parody and the ability to make a product pitch entirely his own.
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