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Driving around this weekend, I noticed a resurgence of these billboards proclaiming, “Babies were born to be breastfed.” They’re part of an expanded Ad Council campaign that’s been hotly debated since 2004, with government health officials accused of dialing back the shock value of their pro-breastfeeding ads under pressure from formula makers. Still, as a bottle-feeding parent (who heartily supports breastfeeding), I’d be less annoyed by those graphic ads about how I’m probably giving my kid diabetes or asthma.
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