I'm not so sure these billboards by Wax Partnership for SAIT Polytechnic do the Canadian college any favors. "Get a career you'll never want to leave" is the tagline, but the approach seems to imply a lack of upward mobility, not to mention evoking thoughts of mortality and death. See a few more ads from the series here. Even if these folks do remain happy in the same jobs for 40 years, they'll probably want to change clothes once in a while. Good lord, will they have to labor like dogs all their lives and never get to retire?! That's my situation at AdFreak, though I do change my shirt weekly, if only to keep HR off my back.
—Posted by David Gianatasio