Go Ahead and Play With Your Food, as Long as Your Food Is Bugles

"It's Bugles! It's Bugles! The game that you can eat!" After watching these retro-minimalist commercials for General Mills's Bugles from Cossette in Toronto (and Untitled Films director Curtis Wehrfritz), I can't get that freaking jingle out of my head. "It's Bugles! It's Bugles!" I'm singing it as I type. "The game that you can eat!" The spots star two boys—one sort of resembles a young Andy Richter—who amuse themselves by using the horn-shaped salty-crunchy snacks to play games like checkers and dress-up and even build an intricate Eiffel Tower.