Giving print ads the power of speech

Here’s a follow-up on an item we posted in September. If you’re a New Yorker, perhaps you’ve noticed ads around town with word bubbles attached to them, allowing passersby to pencil in what the people in the ads might be saying. Turns out the guerrilla effort is the work of an ex-Saatchi creative. Having become disillusioned with the ad biz, Ji Lee, now a freelance graphic designer, affixes the balloons to ads and allows others to as well, via printable balloons available on his Web site.