Girlicious ain't fit for a catchphrase, Blayne

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Project Runway has started up again, and in the very first episode, the very orange Blayne stole the show by trying to create his own catch phrase: “girlicious.” Blayne, we all know you want to be as fierce as Christian, but it’s so not working. Trying to come up with a successful catch phrase is hard enough for advertising professionals. If you get one famous tagline in a lifetime, Blayne, you’re lucky. You can’t just go on and say any old crap over and over again until

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in