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If you smell something, say something? Gillette is fighting back against Isaiah Mustafa and the Old Spice frenzy with a campaign at the intersection of BBDO and B.O. But I wouldn't hold my breath (or my nose) waiting for any awards. Ads running in New York City subways spoof post-9/11 terrorism alerts, urging that straphangers be mindful of body odor instead. Perhaps after nine years it's time to take Tom Ridge's color-coded attack warnings with a little humor.
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