Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around.
The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic's new TV crime drama Fortitude, which is set in a small Arctic town.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in