Giant List Ranks Top Ad-Award Winners of 2011

Big Won's creative rankings for agencies, work, talent

If advertising awards are your thing, then this is the list for you—an exhaustive set of lists ranking the top ad agencies, campaigns and individual creatives of 2011 based on how many ad awards they won last year. (The work itself spans parts of 2010 and 2011.) It's called the Directory Big Won Creative Rankings 2011. BBDO New York comes out on top as the world's top agency, with David Lubars as the top creative chief. JWT Shanghai's "Heaven and Hell" print campaign was the most-awarded single campaign. Of course, there's much debate over whether ad awards have much correlation to client success in the marketplace, but this at least gives you a sense of which agencies are pulling in the hardware. Check out the huge list after the jump.

 
Top 25 agencies in the world 2011
1. BBDO New York — 383 points
2. AlmapBBDO Sao Paulo — 347
3. Y&R Dubai — 342
4. Jung von Matt Hamburg — 314
5. Colenso BBDO Auckland — 301
6. Abbott Mead Vickers BBDO London — 299
7. Forsman & Bodenfors Gothenburg — 294
7. Ogilvy Frankfurt — 294
9. Serviceplan Munich — 280
10. Clemenger BBDO Melbourne — 247
11. Publicis Conseil Paris — 234
12. Grabarz + Partner Hamburg — 214
13. Dentsu Tokyo — 211
14. Wieden + Kennedy Portland — 210
15. kempertrautmann Hamburg — 207
16. DDB London — 205
17. BBH London — 204
18. BETC Euro RSCG Paris — 203
19. JWT Shanghai — 199
20. Wieden + Kennedy Amsterdam — 192
21. DraftFCB New Zealand — 182
22. FP7 Manama Bahrain — 181
23. Droga5 New York — 180
24. DC Nazca Saatchi Buenos Aires — 175
25. Y&R New York — 174

Top networks
1. BBDO — 2648
2. Ogilvy — 1909
3. DDB — 1785
4. Leo Burnett — 1733
5. Y&R — 1459
6. JWT — 882
7. TBWA — 707
8. Saatchi — 693
9. Publicis — 685
10. EuroRSCG — 682
11. McCann Erickson — 657
12. W+K — 544
13. Grey — 325
14. DraftFCB — 323
15. Dentsu — 250

Top Holding Companies
1. Omnicom — 5,434
2. WPP — 4,851
3. Publicis — 3,145
4. Interpublic — 1,467
5. Havas — 682

Top 25 campaigns across all media
1. Heaven and Hell — Press — Samsonite — JWT Shanghai — 154
2. Decode Jay-Z — Outdoor/Digital — Bing —
    Droga5 New York — 124
3. American Rom — Integrated — Kandia Dulce — McCann Erickson
    Bucharest — 111
3. Save as WWF — Digital — WWF — Jung von Matt Hamburg — 111
5. Write the Future — Integrated — Nike — Wieden+Kennedy
    Amsterdam — 110
6. Homemade is Best — Digital/Design — IKEA —
    Forsman & Bodenfors — 99
7. Who Killed Deon? — TV/Digital — Met Police —
    AMV BBDO London — 83
8. Wall of Fame — Digital — Edding — kempertrautmann
    Hamburg — 82
9. See the Person — Integrated — Scope — Leo Burnett
    Melbourne — 78
10. Old Spice Response Campaign — Direct/TV — Old Spice —
    Wieden+Kennedy Portland — 72
11. Yellow Chocolate — Integrated — Yellow — Colenso BBDO
    Auckland — 69
12. A hunter shoots — Digital — Tippex — Buzzman Paris — 68
13. Burma — Outdoor — Human Rights Watch —
    JWT New York — 64
14. Friendship Machine — Outdoor — Coca-Cola —
    Ogilvy Argentina — 63
14. Musical Fitting Rooms Outdoor/Digital — Starhub —
    DDB Singapore — 63
16. Break Up — Integrated — NAB — Clemenger BBDO
    Melbourne — 62
17. Accessories — Press/Poster — Harvey Nichols —
    Y&R Dubai — 60
18. Watson — Digital — IBM — Ogilvy New York — 58
18. The Journal — Integrated — New Zealand Ministry of Health —
    DraftFCB Auckland — 58
20. Megane Experiment — Integrated — Renault UK —
    Publicis London — 57
20. Light Wall — Outdoor — BMW — Serviceplan Munich — 57
22. Welcome Back — Outdoor/Digital — T-Mobile —
    Saatchi & Saatchi London — 55
23. Big Noses — Integrated — BGH — DC Nazca Saatchi
    Argentina — 54
24. Find Red — Digital — M&M’s — Proximity BBDO Toronto — 53
24. The 250km Wave — Outdoor/Digital — Kyushu Rail —
    Dentsu Tokyo — 53
24. Lucky Line — Digital — Uniqlo — Dentsu Tokyo — 53

Top countries
1. USA — 3164
2. United Kingdom — 3061
3. Germany — 2370
4. Australia — 1496
5. France — 1446
6. Spain — 1066
7. Brazil — 1047
8. Sweden — 913
9. New Zealand — 857
10. South Africa — 816
11. UAE — 775
12. India — 751
13. Canada — 703
14. Japan — 654
15. China — 610

Top 10 agencies for Direct
1. Colenso BBDO Auckland — 173
2. DraftFCB New Zealand — 147
3. Clemenger BBDO M’bourne — 138
4. Shackleton Madrid — 135
5. Ogilvy Frankfurt — 122
6. BMF Sydney — 99
7. Leo Burnett Beirut — 90
8. Mark/M&C Saatchi Sydney — 74
9. Proximity London — 73
10. Jung von Matt Hamburg — 70
10. McCann Bucharest — 70

Top 10 agencies for TV/Film/Video
1. BBDO New York — 171
2. Wieden+Kennedy Amsterdam — 121
3. Wieden+Kennedy Portland — 96
4. Publicis Conseil Paris — 90
5. Abbott Mead Vickers BBDO — 89
6. Dare London — 72
7. Wieden+Kennedy London — 71
8. DDB London — 70
9. Leo Burnett Cairo — 67
9. Saatchi & Saatchi London — 67

Top 10 agencies for print
1. AlmapBBDO Sao Paulo — 163
2. Y&R Dubai — 157
3. JWT Shanghai — 103
4. Y&R Paris — 100
5. BETC Euro RSCG Paris — 73
6. Ogilvy Kuala Lumpur — 67
7. Leo Burnett Ukraine — 62
8. Publicis Conseil Paris — 60
9. DDB & Co. Istanbul — 58
10. Abbott Mead Vickers BBDO — 55

Top 10 agencies for Outdoor and Posters
1. Y&R Dubai — 142
2. BBH London — 130
3. AlmapBBDO Sao Paulo — 65
4. Ogilvy Kuala Lumpur — 59
5. DDB & Co. Istanbul — 54
6. Serviceplan Munich — 51
7. JWT Shanghai — 49
8. DDB Hong Kong — 42
8. Ogilvy Sao Paulo — 42
10. Droga5 New York — 40
10. DC Nazca Saatchi Argentina 40

Top 10 agencies for Digital
1. Dentsu Tokyo — 74
2. @radical.media New York — 70
2. kempertrautmann Hamburg — 70
4. Forsman & Bodenfors Sweden — 69
5. Crispin Porter Bogusky Boulder — 62
6. R/GA New York — 59
7. DDB London — 50
8. DDB Stockholm — 47
9. Wieden+Kennedy Portland — 46
10. Abbott Mead Vickers BBDO — 44

Top 10 agencies for Alternative/Innovative campaigns
1. Jung von Matt Hamburg — 72
2. Serviceplan Munich — 36
3. R/GA New York — 34
4. Crispin Porter Bogusky Boulder — 24
4. Clemenger BBDO Melbourne — 24
6. Publicis Conseil Paris — 23
7. Jung von Matt Hamburg — 19
7. DC Nazca Saatchi Argentina — 19
9. Grabarz+ Partner Hamburg — 18
9. Monumenta Sao Paulo — 18
9. Leo Burnett Melbourne — 18

Top 10 agencies for Integrated campaigns
1. McCann Erickson Bucharest — 45
2. Driga5 New York — 40
3. Leo Burnett Sydney — 33
4. Publicis London — 26
5. Wieden+Kennedy Amsterdam — 25
6. Crispin Porter Bogusky Boulder — 24
6. Jung von Matt Hamburg — 24
8. Wieden+Kennedy Portland — 20
9. Grey Melbourne — 17
10. BBDO New York — 16
10. BBH New York — 16

Top 10 Direct campaigns
1. American Rom — Kandia Dulce — McCann Erickson
    Bucharest — 61
2. The Journal — NZ Ministry of Health — DraftFCB Auckland — 54
3. Yellow Chocolate — Yellow Pages — Colenso BBDO
    Auckland — 48
4. Real Stories — TV NZ — Colenso BBDO Auckland — 43

Top 10 TV campaigns
1. Who killed Deon? — Metropolitan Police — Abbott Mead
    Vickers BBDO London — 44
2. Write the Future — Nike — Wieden + Kennedy Amsterdam — 41
3. See the Person — Scope — Leo Burnett Melbourne — 36
3. After Hours Athlete — Puma — Droga5 New York — 36
5. Tick — Canal+ — BETC Euros RSCG Paris — 33
6. Welcome Back — T-Mobile — Saatchi & Saatchi London — 32
6. Chrome Speed Tests — Google — BBH New York — 32
8. The Gift — Phillips UK — DDB London — 31
8. The Entrance — Heineken — Wieden + Kennedy Amsterdam — 31
10. Premature Pespiration Unilever Axe — Ponce Buenos Aires — 29
10. Always a Woman — John Lewis — Adam & Eve London — 29
10. Translator — VW Tiguan — AlmapBBDO Sao Paulo — 29
10. Miss Chief — Hovis — Dare London — 29

Top 10 print/press campaigns
1. Heaven and Hell — Samsonite — JWT Shanghai — 103
2. Accessories Required — Harvey Nichols — Y&R Dubai — 50
3. Melt, Drought, Flood — Greenpeace — Leo Burnett
    Hong Kong — 35
4. Famous Speeches — Editions Points — Marcel Paris — 35
4. Jet, T-Rex, Wrestler — Pictionary — Ogilvy & Mather
    Kuala Lumpur — 35
6. Movie Flowcharts — Canal+ — BETC Euro RSCG Paris — 26
7. Fiat Ambulance campaign — Fiat — Leo Burnett Sao Paulo — 21
7. Billboard campaign — Billboard — AlmapBBDO Sao Paulo — 21
9. Einstein, Marilyn — Sony — Del Campo Nasca Saatchi
    Buenos Aires — 20
10. Pimple — Breast Cancer — DDB Singapore — 18
10. Baby Inside campaign — Evian — BETC Euro RSCG Paris — 18
10. Swing, Pool, Stairs — VW Drive Safe — DDB Argentina — 18
10. The final ad — WERU — Scolz & Friends Berlin — 18

Top 10 Outdoor and Poster campaigns
1. Decode Jay-Z — Bing — Droga5 New York — 40
2. Heaven and Hell — Samsonite — JWT Shanghai — 40
3. Save the beach hotel — Corona — JWT Madrid — 22
4. Light Wall — BMW — Serviceplan Munich — 21
4. Friendship Machine — Coca-Cola — Ogilvy Argentina — 21
4. Little Accident? — Allsecur — Ogilvy Amsterdam — 21
4. Smelling Salts — Harvey Nichols — Y&R Dubai — 21
4. Little Black Book — Harvey Nichols — Y&R Dubai — 21
4. Defibrillator — Harvey Nichols — Y&R Dubai — 21
4. Big Noses — BGH — Del Campo Nazca Saatchi Buenos Aires — 21

Top 10 Digital campaigns
1. The Wilderness Downtown — Google — @radical.media
    New York — 50
2. Wall of Fame — Edding — kempertrautmann Hamburg — 49
3. Uniqlo Lucky Line — Uniqlo — Dentsu Tokyo — 48
4. Old Spice Response campaign — Old Spice — Wieden + Kennedy
    Portland — 46
5. Sour/Mirror — Zenith Japan — Masashi Qanta Hiroki Tokyo — 29
5. Lullabies — IKEA — Forsman & Bodenfors Gothenburg — 29
7. Write the Future — Nike — Wieden + Kennedy Amsterdam — 28
8. Pay with a Tweet — Innovative Thunder — R/GA New York — 26
8. Small Business Saturday — Amex — Crispin Porter Bogusky
    Boulder — 26
10. Have a Camper Day — Camper — Herraiz Soto Barcelona — 25
10. Save as WWF — WWF — Jung von Matt Hamburg — 25

Top 10 Integrated campaigns
1. Decode Jay-Z — Bing — Droga5 New York — 40
2. American Rom — Kandia Dulce — McCann Erickson
    Bucharest — 35
3. Write the Future — Nike — Wieden + Kennedy Amsterdam — 25
4. Water Mark — Bundaberg — Leo Burnett Sydney — 19
4. Concert Milk — Dortmund Concert Hall – Jing von Matt
    Hamburg — 19
6. The Ripple Effect — T.A.C. — Grey Melbourne — 17
7. The Megane Experiment — Renault — Publicis London — 14
7. Photochains — Canon Australia — Leo Burnett Sydney — 14
9. Yellow Chocolate — Yellow — Colenso BBDO Auckland — 13
10. Pizza Turnaround — Domino’s — Crispin Porter Bogusky
    Boulder — 12
10. 12 Second Strip — Renault — Publicis London — 12
10. Replay 2 — Gatorade — TBWA Chiat Day LA — 12
10. Watson — IBM — Ogilvy New York — 12
10. Ready to Work — Levi’s — Wieden + Kennedy Portland — 12

Top Chief Creative Officers
1. David Lubars — BBDO — 387
2. Shahir Zag — Y&R Dubai — 262
3. Alexander Schill — Serviceplan Munich — 261
4. Olivier Altmann — Publicis Conseil — 218
5. Marcello Serpa — AlmapBBDO Sao Paulo — 194
6. Neil Johnson — DDB Singapore — 149
7. Sir John Hegarty — BBH — 130
8. James McGrath — Clemenger BBDO Melbourne — 124
9. Andrew Essex — Droiga5 New York — 124
10. Susan Credle — Leo Burnett Chicago — 110

Top Executive Creative Directors
1. Nick Worthington — Colenso BBDO Auckland — 303
2. Paul Brazier — Abbott Mead Bickers BBDO — 288
3. Greg Hahn — BBDO New York — 221
4. Ant Keogh — Clemenger BBDO Melbourne — 215
5. Ralf Heuel — Grabarz + Partner — 193
6. Mark Fitzloff — Wieden + Kennedy Portland — 176
7. James Mok — DraftFCB Auckland — 173
8. Mariano Serkin — Del Campo Nazca Saatchi — 172
8. Maxi Itzkoff — Del Campo Nazca Saatchi — 172
10. Ian Reichenthal — Y&R New York — 165

Top Copywriters
1. Shahir Zag — Y&R Dubai — 237
2. Marc Wong — JWT Shanghai — 154
3. Eric Kallmann — Wieden + Kennedy Portland — 140
4. Craig Allen — Wieden + Kennedy Portland — 138
5. Freddie Powell — Wieden + Kennedy Amsterdam — 136
6. Stuart Harkness — Wieden + Kennedy Amsterdam — 130
7. Spencer Lavellee — Droga5 New York — 124
7. Adam Noel — Droga5 New York — 124
9. Mark Lewis — BBH London — 120
10. Florin Florea — McCann Erickson Bucharest — 120

Top Art Directors
1. Shahir Zag — Y&R Dubai — 197
2. Komal Bedi Sohal — Y&R Dubai — 159
3. Ignacio Ferioli — Del Campo Nazca Saatchi — 158
4. Ionut Cojocaru — McCann Erickson Bucharest — 155
5. Surachai Puthikulangkura JWT Shanghai — 154
5. Danny Li — JWT Shanghai — 154
5. Haoxi Lv — JWT Shanghai — 154
5. Rojana Chuasakul — JWT Shanghai — 154
5. Hattie Cheng — JWT Shanghai — 154
10. Freddie Powell — Wieden + Kennedy Amsterdam — 150