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Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg?
Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough already, the U.K. supermarket chain will be stocking 20 million (!!) chocolate eggs and assorted other treats for the upcoming holiday. To get the word out, client and agency hatched a plucky campaign anchored by the minute-long clip below:
Whoa, that bird was pretty mellow about folks taking her picture—unlike King Kong, who exhibited a famously fowl reaction to the paparazzi in similar circumstances.
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